Anthony Robbins said, "The difference in the results that people produce comes down to what they’ve done differently from others in the same situations." We at Atlas Marketing Partners believe that Direct Response media is the same. A good approach is not to just have a good buy, but to have one that works. It’s that effortless. Making it work is not without effort, of course, but we make it seem that way. Direct Response with Atlas Marketing Partners doesn’t need three to six months to assess the gains. We trace returns and results on a daily basis and then adjust accordingly. We analyze which aspects of the plan are working and which are not and work diligently to make it all work. We measure and evaluate the ROI, track the cost per lead, and scrutinize the cost of sales. We know that you expect to see the profit line on the graph rising and running, and if it’s not, we change what strategies need to be changed to make it happen. This is the core of Direct Response TV, Direct Response Radio, Direct Response Print, and Direct Response Internet Marketing. We purchase media to produce leads and sales. That’s what we do, and it’s as easy as that. Don’t you think Anthony Robbins would approve?
Direct Response Radio
Unlike other media, radio is a 24-hour-a-day medium. This means a greater opportunity to repeatedly reach and connect with potential consumers at numerous times during work and leisure hours. Radio offers 24/7/365 dependability and provides the importance of consistency. Additionally, Americans are always on the go, and they are listening to radio in their cars. Radio is considered the “mobile medium.” At Atlas Marketing Partners we know how to make radio work for you.
DIRECT RESPONSE RADIO
Over the past 10 years, the radio industry has significantly evolved and has given advertisers more options than ever before…
* Terrestrial radio
* Satellite radio
* Online Radio
* HD Broadcast
* Integrated campaigns of on-air and digital components
Direct response radio advertising can be one of the most effective ways to promote your products and services as part of a direct response campaign with Atlas Marketing Partners. It is an outstanding resource for direct response marketers as it provides massive, targeted, exposure to some of the most coveted markets, genres, and demographics at a very reasonable cost. Not all radio inventories are the same, however – especially for direct response. Just like television, whether you run short form commercials or long form infomercials, the key to an effective radio advertising campaign is the right combination of media, schedule, message, reach, and frequency. As a full service direct response agency, we at Atlas Marketing Partners can help with your direct response radio advertising campaign from inception to completion. Our services include media buying, ad creative, infomercial production, order management, and fulfillment.
For some, effectively planning and buying direct response radio can be challenging to master. At Atlas Marketing Partners, we know that developing an effective direct response radio strategy begins with knowing your product and/or service and knowing your audience. The key to achieving results is to implement our customized strategic plan with our media buying power, professional and experienced negotiation skills, and our reputation.
LET THE AIRWAVES WORK FOR YOU
Atlas Marketing Partners will create and develop your radio advertising campaign to ensure you are reaching a specific consumer whether it’s for national, regional, or local radio. We plan and buy radio schedules that reach our clients’ target audiences specifically. We rank formats and ethnic coverage and more to ensure we are directly gearing your advertising dollars toward the people you want to reach. Due to Atlas Marketing Partner's substantial weekly marketing purchases, several years ago AMP was invited as a partner in a private network of remnant media buying which allows us access to major media markets at costs as low as 25% of published rates. This allows us to pass incredible savings along to our clients or revenue partners.
STAGGERING REASONS TO ADVERTISE ON RADIO:
* 98% of all households have radio
* 97% of adults who have attended/graduated from college are reached by radio
* Radio reaches 95% of all adults every week
* 95% of all automobiles have radio
* 81% of people over the age of twelve are reached by radio at home every week
* 80% of adults listen to radio an average of 5 hours each weekend
* 80% of adults are reached by car radio each week
* 78% of adults are reached weekly by car radio alone
* 61% of adults have radios at work
* 53% of professional/managerial men and 64% of full-time working women have
radios at work
* 2 out of 3 adults listen to radio during TV prime time
* Each American home averages more than 5 radios