Anthony Robbins said, "The difference in the results that people produce comes down to what they’ve done differently from others in the same situations." We at Atlas Marketing Partners believe that Direct Response media is the same. A good approach is not to just have a good buy, but to have one that works. It’s that effortless. Making it work is not without effort, of course, but we make it seem that way. Direct Response with Atlas Marketing Partners doesn’t need three to six months to assess the gains. We trace returns and results on a daily basis and then adjust accordingly. We analyze which aspects of the plan are working and which are not and work diligently to make it all work. We measure and evaluate the ROI, track the cost per lead, and scrutinize the cost of sales. We know that you expect to see the profit line on the graph rising and running, and if it’s not, we change what strategies need to be changed to make it happen. This is the core of Direct Response TV, Direct Response Radio, Direct Response Print, and Direct Response Internet Marketing. We purchase media to produce leads and sales. That’s what we do, and it’s as easy as that. Don’t you think Anthony Robbins would approve?
Our Rich Heritage
Atlas Marketing Partners began by developing and managing various Television, Radio, Internet, and Direct Mail marketing campaigns. As time progressed and the company grew, it expanded to begin offering offshore call center solutions for sales and customer relations. Currently, Atlas Marketing Partners has signed a joint venture agreement with DataFrog Tek to integrate all affiliate systems into one central, cloud-based solution. The integration of the phone systems with our current CRM, which is based on SalesForce, has resulted in a 27% increase internally since the system was launched. This system is now available and is being implemented for all affiliates/Clients of AMP.
Integrating outsourced sales and customer service operations in countries such as China, India, Costa Rica, Canada, Mexico, Colombia, and the Philippines is a challenge for global service organizations. AMP offers services to improve customer experience that is rooted in our understanding of customer experience from a cross-cultural framework. Cultural values define customer experience. There are some things that are nearly universal. No one enjoys waiting in a queue for a long time, but expectations regarding the urgency with which cases are handled vary greatly from one culture to another. This, as well as a long list of differences in customer experience expectations, should influence things such as selecting the location for your call center, matching agent competencies with customer experience expectations, developing agents to meet the culturally defined customer expectations, managing and coaching with full understanding of what customers want, and understanding call center quality with a deep cross-cultural understanding of what customers want.