Anthony Robbins said, "The difference in the results that people produce comes down to what they’ve done differently from others in the same situations." We at Atlas Marketing Partners believe that Direct Response media is the same. A good approach is not to just have a good buy, but to have one that works. It’s that effortless. Making it work is not without effort, of course, but we make it seem that way. Direct Response with Atlas Marketing Partners doesn’t need three to six months to assess the gains. We trace returns and results on a daily basis and then adjust accordingly. We analyze which aspects of the plan are working and which are not and work diligently to make it all work. We measure and evaluate the ROI, track the cost per lead, and scrutinize the cost of sales. We know that you expect to see the profit line on the graph rising and running, and if it’s not, we change what strategies need to be changed to make it happen. This is the core of Direct Response TV, Direct Response Radio, Direct Response Print, and Direct Response Internet Marketing. We purchase media to produce leads and sales. That’s what we do, and it’s as easy as that. Don’t you think Anthony Robbins would approve?
THE WORK HORSE OF MARKETING YOUR BUSINESS
Direct marketing is a practice used by all levels of businesses from mom-and-pop shops to Fortune 500s. A well-created and well-implemented direct marketing advertising campaign can result in a positive return of investment (ROI) by demonstrating specifically how many potential customers responded to a clear call-to-action (CTA).
DIRECT ONLINE MARKETING
In our current society, internet marketing is the hottest way to advertise. It’s a form of advertising and promotion that utilizes the internet for the singular purpose of delivering direct marketing messages to attract customers to specific target areas. While some agencies may focus on glitz and glam, Atlas Marketing Partners focuses on results. Through interactive consumer targeting, Search Engine Optimization, PPC Adwords, Social Media Marketing, and Email marketing, our team has the technical knowledge, experience, and proven relationships to obtain the best outcome from your budget and your advertising campaign. We develop online ads that are delivered through an ad server. These include, but are not limited to, banner ads, Rich Media Ads, social networking advertising, contextual ads on search engine results pages, online classified ads, email marketing, and advertising networks.
STRATEGIES THAT WORK
Atlas Marketing Partners can make your direct online marketing campaign a complete success. We design and develop custom websites and landing pages and create online marketing campaigns optimized to meet your specific goals. Our expertise lies in checking and supervising Pay-Per-Click (PPC) and Cost Per Mille, or thousand views, (CPM) campaigns using social networking sites like Google, Facebook, LinkedIn, and other online advertising networks within the framework of the direct response campaign.
The first search for most internet buyers is Google. As interested consumers search in Google for the products and services they want, your product or service can be directly in front of them with an advertisement as part of your direct online marketing campaign. As experts in direct marketing, we at Atlas Marketing Partners take a unique approach to your direct online marketing campaign in Google by split testing your ads, state-of-the-art website creative, landing pages, offers, and more to maximize the ROI of your direct online marketing campaign.
An established leader in social networking, Facebook pages have created more than 5.3 billions fans. At its current rate, Twitter will process almost 10 billion tweets in a single year. HubPages boasts more than 1 million uses, Google+ predicts it will have 400 millions users by the end of 2013, and LinkedIn has become the place to go if you want to reach a Business 2 Business target audience of both businesses and professionals. Social networking has become the “place” where the majority of your potential customers spend their online lives. As part of your direct online marketing campaign, your product or service can get right in front of targeted consumers as they share their photos, follow their interests, and play on social networking. As experts in direct marketing, we at Atlas Marketing Partners go to great lengths to ensure that your online marketing with social networking and B2B is directly aimed at your most specific online target audiences and demographics and can reach those highly-coveted professionals as well.
Regardless of how traffic reaches your online landing page, the success or failure of your campaign is determined by what happens from there. We at Atlas Marketing Partners can assist you to maximize your landing page’s ability to convert traffic into sales through proven online direct marketing techniques that we have acquired and mastered with over 40 years of our combined experience. We can design, redesign, test, and evaluate various versions of your online landing page and the offers it carries to maximize your ROI and your order value.
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization should be a part of every direct online marketing campaign as it is the process of improving a client’s website with both on- and off-site techniques to boost the site’s rankings with the various search engines such as Google, MSN, and Yahoo. A high ranking will enable the clients ad listing to appear on the first page of the results when a potential customer searches for a product or service. The more SEO you do, the more free “organic” traffic your site will get. Free organic traffic from the search engines helps to drive down the cost of your online campaign, as well as your customer acquisition costs. Additionally, at Atlas Marketing Partners, we combine SEO with banner ads on specific website, email marketing, content marketing, mobile advertising, and Web 2.0 and 3.0 strategies to really drive browsing people into becoming your customers.
Direct marketing emphasizes response from customers that are trackable and measurable, regardless of the media platform used, and relies on addressing the members of a specific target market. With the use of email addresses, mobile phone numbers, web browser cookies, fax numbers, and postal addresses, businesses and nonprofit organizations can communicate directly to the customer using direct marketing techniques such as cell phone text messaging, emailing, online display ads, fliers, interactive consumer websites, promotional letters, outdoor advertising, and catalog distribution.
Direct Online Marketing